The world needs more designers, or people who think and do things like designers. But "designers" have made up complicated, often nonsensical, terms to explain design to others. This is a distorted image of design that scares people away. We need a simpler, more human way to talk about design and how to apply it.

There are many books about design. Some have tips on how to use design tools, others are about methodology and process. This book is about the mindset of a designer — and a kitten that wants to go to Mars.

Amid Moradganjeh is a “designer” who’s primarily interested in exploring ways to apply design to a broader range of disciplines. Previously at IDEO, Google, and Microsoft, Amid is currently an Associate Professor of design at the Estonian Academy of Art, design lead at Velvet and co-founder of Velvet Academy.

A project by Amid Moradganjeh and Janno Siimar.

Janno Siimar is a "designer" passionate about creative problem solving, strategy design and finding ideas that turn into businesses. Janno is a founder and a design lead at Velvet and co-founder of Velvet Academy.